Everything we do is driven by our Leadership Principles.
Monozukuri (ものづくり)
World-Class Technology and Quality: Striving for the highest standards in technology and product quality.
Artisanal Spirit: Emphasising pride in workmanship and dedication to perfecting one's craft.
Focus and Simplicity: Designing products that are both user-friendly and efficient.
Operational Excellence: Ensuring resource efficiency and waste minimization in all processes.
Omotenashi (おもてなし)
Customer Success: Prioritizing customer outcomes and success stories.
Go and See: Directly engaging with customers to understand their needs and challenges.
Open and Honest Communication: Ensuring transparency and clarity in all interactions.
Commitment to Promises: Delivering on commitments and maintaining reliability.
Kaizen (改善)
Never-Ending Improvement: Constantly seeking ways to enhance processes and products.
Personal and Professional Growth: Encouraging the development of skills and knowledge within the team.
Innovation and Creative Problem-Solving: Fostering a culture of ingenuity and flexibility in tackling challenges.
Transformational Work: Ensuring that improvements lead to meaningful changes and progress.
Kyōsei (共生)
Team Wellbeing and Inclusive Environment: Promoting a healthy, collaborative, and inclusive workplace.
Respect and Duty: Upholding a sense of responsibility and respect towards all stakeholders.
Open Communication and Transparency: Encouraging honest dialogue and mutual understanding.
Positive Transformation of Humanity: Committing to innovations that have a beneficial impact on society.