AI-Powered Creative Writing Assistant

Bellyfeel Media partnered with Takara to create SiD, an AI writing assistant that addresses creative industry challenges. Built on AWS with Claude/Nova LLMs, it helps writers maintain quality while meeting deadlines. PoC showed strong results, leading to MVP development.

Challenge

The creative writing industry faces several critical challenges in today's fast-paced content landscape. Professional writers struggle with the pressure to produce high-quality content rapidly across multiple platforms while traditional methods fail to match modern production demands. Within the writing community, there's widespread resistance to AI integration due to concerns about intellectual property, ethics, and the potential devaluation of human creativity. Additionally, the increasing complexity of modern storytelling, particularly in interactive and cross-platform formats, requires writers to maintain consistency and manage multiple narratives under tight deadlines.

Solution

Takara addressed these challenges through SiD, a comprehensive AI-powered writing assistant platform that enhances rather than replaces human creativity, ensuring writers maintain creative control and their distinctive voice. The platform offers sophisticated AI tools for narrative development, character evolution, and dialogue refinement. Built on AWS Bedrock with an Amplify interface, SiD's ability to switch between Nova and Claude LLMs enables optimisation of response quality and cost based on the specific writing task requirements.

Results

The Proof of Concept yielded compelling results, with writers showing strong enthusiasm for the creative writing tool once their initial concerns were addressed.
Exceptional response quality and speed was demonstrated, while operational costs came in well below projected estimates. Comparative testing between different language models revealed their distinct strengths and optimal applications across various creative tasks.
Based on these promising outcomes, the client approved progression from PoC to MVP development.

Client Description

Bellyfeel Media is a digital content company based in the UK that focuses on interactive storytelling and transmedia production. The driving force of the company has always been to connect new forms of interactive content between modern audiences, new networks and traditional organisations. They continue to produce work at the cutting edge of media.